YouTube Revenue Calculator

How the calculator works

YouTube reports your RPM (revenue per 1,000 views) after its revenue share, across all views, including ones without ads. That makes the math simple:

Estimated revenue = views × RPM ÷ 1,000

If you choose a niche, the calculator uses an indicative RPM range for that niche and shows a low and high estimate. These ranges come from figures creators commonly share publicly for English-language, mostly-US audiences — they're not official YouTube data. If your channel is monetized, switch to "Use my own RPM" and enter the number from YouTube Studio: it will always be more accurate than any average.

Shorts are calculated separately because they're paid from a shared pool and usually earn only cents per 1,000 views. The default Shorts RPM is an illustrative value; replace it with your own.

Why estimates can be off

• Audience location: advertisers pay more for some countries. A channel with most viewers outside the US, Canada, UK and Australia will typically earn less per view.
• Season: RPM usually rises in October–December and drops in January.
• Video length: videos of 8 minutes or more can include mid-roll ads.
• Limited ads: videos that aren't fully advertiser-friendly earn much less.
• Other revenue: memberships, Supers and YouTube Premium are included in your real RPM but vary a lot between channels.

To understand these factors, read RPM vs. CPM explained, RPM by niche and how to increase your RPM.

Before you can earn

Ad revenue requires joining the YouTube Partner Program. The thresholds are changing on February 1, 2027 — see the current and upcoming monetization requirements.

Frequently asked questions